Social Business Unboxed

Stories of Insight & Success in Digital Engagement

This podcast is about unboxing insights through interviews with thought leaders in social business and digital engagement. It’s about gaining a better understanding of what it means to lead through digital, attract and retain talent in today’s connected workforce, engage customers in personalized relationships, gain actionable insights from social data, establishing a culture of trust and transparency and creating a secure environment where people can engage with people with confidence. It’s about making businesses, people businesses… and gaining understanding through stories.

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SellingToServing Show Notes List

(Ep14) The IBM Millennial Study: The Myths and the Truths...Uncovered
With Carolyn Baird (Global Research Leader with the IBM Institute for Business Value and principle author for the just released IBM Millennial Study) and Sam Klein (marketer and blogger with IBM focused on millennial engagement, social business, and customer experience) .
Episode interview show notes + video interviews

(Ep13) Many Hands Make Light Work: Roundtable on Leading Adoption To Social Business
With Wendy Arnott (VP of Digital  Marketing & Social Media at TD Bank), Martin Jones (Senior Marketing Communications Manager at Cox Communications) and Warren Whitlock (Author, Speaker and Blogger).
Episode interview show notes + video interviews

(Ep12) Relationship Analytics and Privacy with Manish Goel
With Manish Goel, CEO of TrustSphere (An IBM Social Business Partner) and Vice-Chairman of the Online Trust Alliance Board of Directors.
Episode interview show notes + video interviews

(Ep11) WeFirst - Co-Creating Communities, Stories, Brands + 11 Speaker Video Interviews
With Simon Mainwaring (Founder & Chief Creative Officer, We First Branding) and Maria Huntalas (Sr. Marketing Manager of Social Business, IBM).
Episode interview show notes + video interviews

(Ep10) Be Mobile Work Social - Insights on Social Business
With Lous Richardson, Smarter Workforce Evangelist at IBM, and Scott Abbott, President of Covinia.
Episode interview show notes

(Ep9) Building & Nurting Relationships in Social
With Jon Ferrara, CEO of Nimble
Episode interview show notes

(Ep8) Millennial Expectations: as Employees and as Consumers
With Mark Babbitt, CEO and Founder of YouTern and Samantha Klein, Marketing Manager and Millennial Blogger with IBM
Episode interview show notes

(Ep7) Inside IBM's  Social Business Transformation
With Ed Brill, VP of IBM Social Business Transformaton, and Alison Fetherstonhaugh, Associate Consultant IBM Center for Applied Insights
Episode interview show notes

(Ep6) IBM Study - Learning from Social Business Pioneering Organizations
With Alison Fetherstonhaugh, Associate Consultant IBM Center for Applied Insights and Cynthya Paranadam, Sr. Marketing Manager IBM Social Business
Episode interview show notes

(Ep5) IBM Connections Social Cloud, Mobile App and the Future
With Luis Benitez, Senior Product Manager for IBM Connections Social Cloud and IBM Connections
Episode interview show notes

(Ep4) A World Gone Social: How Companies Must Adapt to Survive
With co-authors Mark Babbitt and Ted Coiné
Episode interview show notes

(Ep3) Systems Of Engagement
With Scott Abbott, President of Covinia
Episode interview show notes

(Ep2) Insights on Recognition & Acknowledgement in the Connected Enterprise
With IBM HR Partners Sarah McNee and Sylvia Gandara
Episode interview show notes

(Ep1) IBM's Social Business Point of View
With Cynthya Peranandam, Strategy Manager for IBM’s Social Business Category
Episode interview show notes

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