Are You Leading the Opportunity or Chasing It?
In today’s digital economy, where the workforce is connected, where buyers are researching purchases online and consulting their network, there is a divide forming for leaders and for customer facing professionals, where one group is thriving in a transforming economy, and one group is wondering what is happening and slipping behind.
What’s exciting, is that these changes bring opportunity for everyone to shine as an individual with unique strengths, expertise and passion; to connect with like minded people; to engage directly with people who need what you have to offer.
Today’s workplace is becoming increasingly digital, new talent is moving to organizations with cultures of connectedness, with leaders who are digitally savvy.
Today’s buyers are looking for solutions online from people they know, trust and like; people with perceived credibility, expertise, authority.
Does Everyone Have a Blog?
No, that’s why it’s there is such a great opportunity for you to build a platform, a home base, that you own, you control, and that evolves with you through your career.
Don’t build on rented land – meaning any social eminence you build on Twitter, Facebook, LinkedIn, Google+ and other 3rd party social platforms, can be taken away at any time. These social platforms may change their rules, filtering, and access at any time. Facebook just did… impacting thousands of businesses and brands that made the mistake of relying exclusively on a third party social platform.
The truth is that while there are many blogs, there are very few sales professionals or executives with blogs – very few.
Here are 5 reasons, why I really want to encourage you to blog.
(1) Point of View. Blogging provides an opportunity to share YOUR specific deep expertise and thought leadership – your point of view. Remember, you know more than you think you do.
(2) Authority. Blogging is a powerful way to build your authority in your focus solution area. Authoring your own content demonstrates depth in understanding and experience. It’s shows people you really know your stuff, and that creates a sense of confidence… in you.
(3) Trust. Blogging build’s trust. When people see your expertise around a topic or solutions area, they can see this isn’t your first rodeo, you’ve implemented similar solutions before, delivered results for other clients, and this builds a perception of trust.
(4) Relationships. Blogging provides the space for you to express your thoughts in your own real and authentic voice, and this builds connection with people, which fosters a sense of engagement and relationship.
(5) Listening. Blogging provides a way to engage your buyers, your clients, your colleagues, your network and get feedback that is valuable to you, on your ideas and your thinking; feedback that can help you spot opportunities and guide your how you might further engage new buyers.