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Are You Leading the Opportunity or Chasing It?


In today’s digital economy, where the workforce is connected, where buyers are researching purchases online and consulting their network, there is a divide forming for leaders and for customer facing professionals, where one group is thriving in a transforming economy, and one group is wondering what is happening and slipping behind.


What’s exciting, is that these changes bring opportunity for everyone to shine as an individual with unique strengths, expertise and passion; to connect with like minded people; to engage directly with people who need what you have to offer.


Today’s workplace is becoming increasingly digital, new talent is moving to organizations with cultures of connectedness, with leaders who are digitally savvy. 


Today’s buyers are looking for solutions online from people they know, trust and like; people with perceived credibility, expertise, authority.




Does Everyone Have a Blog?


No, that’s why it’s there is such a great opportunity for you to build a platform, a home base, that you own, you control, and that evolves with you through your career.


Don’t build on rented land – meaning any social eminence you build on Twitter, Facebook, LinkedIn, Google+ and other 3rd party social platforms, can be taken away at any time. These social platforms may change their rules, filtering, and access at any time. Facebook just did… impacting thousands of businesses and brands that made the mistake of relying exclusively on a third party social platform.


The truth is that while there are many blogs, there are very few sales professionals or executives with blogs – very few.





Here are 5 reasons, why I really want to encourage you to blog.


(1) Point of View. Blogging provides an opportunity to share YOUR specific deep expertise and thought leadership – your point of view. Remember, you know more than you think you do.


(2) Authority. Blogging is a powerful way to build your authority in your focus solution area. Authoring your own content demonstrates depth in understanding and experience. It’s shows people you really know your stuff, and that creates a sense of confidence… in you.


(3) Trust. Blogging build’s trust. When people see your expertise around a topic or solutions area, they can see this isn’t your first rodeo, you’ve implemented similar solutions before, delivered results for other clients, and this builds a perception of trust.


(4) Relationships. Blogging provides the space for you to express your thoughts in your own real and authentic voice, and this builds connection with people, which fosters a sense of engagement and relationship.


(5) Listening. Blogging provides a way to engage your buyers, your clients, your colleagues, your network and get feedback that is valuable to you, on your ideas and your thinking; feedback that can help you spot opportunities and guide your how you might further engage new buyers.




Start Here

Ready to get started?

Set up your blog and start blogging in 30 minutes or less.

10 Steps to Setting Up Your Blog & First Post
Invest 30 minutes and start building your digital home base. I will walk you through each step below.

  • Understanding the importance of having a blog as your digital home base, here is how to get started, step-by-step.
  • You don’t need to be technical, the tools today make this really easy. I’ve broken it down into 10 steps with tips and notes to help you.
  • I remember when I did this for the first time (after procrastinating for months), I was a little apprehensive, but when I finished, I remember thinking “that was really easy, I wish I had done that sooner.”


Checkbox Step 1: Set Up Your Blog Host Account

For the ExecutiveSocialAcademy community, I’ve setup a special discounted (50%) hosting affiliation with Bluehost. They have the best service, the best offerings, and the best rates. I personally use Bluehost for 2 blogs, have helped many people go with Bluehost and they have been really helpful and patient in helping me. They are awesome. 


Checkbox Step 2: Click “Get Started Now” — UPDATE: we have new reduced pricing at $3.95 / month!

Start page unlimited screen 

Just want to highlight their great 24/7 service and support (all based in the US). 

 Start page support screen

Checkbox Step 3: Pick a Domain Name

Recommend picking a personal or memorable address, for example or – something that represents you in a memorable and professional manner.

New domain signup screen

Checkbox Step 4: Complete the Sign Up Form

This is really easy. 

Account info screen

I recommend checking the Domain Privacy Protection, which masks/hides your personal contact information for your domain address.

Domain privacy screen

Recommend skipping all these add-ons. However, IF you want or need help, they do
have an affordable coaching session package – you can select it here, or always get it later.
Just want you to see this option is available – again, part of their complete service and why
I like Bluehost. 

Coaching session screen

Complete screen 500

Checkbox Step 5: Create Your Account Password

Create a strong password to protect your blog. Use at least an 8 digital combination of 1 uppercase letter, 1 lowercase letter, 1 number, 1 symbol.  

Password screen

Checkbox Step 6: Complete the Sign Up Form

Now you have created your account, you have created your secure account password. Here, you will log in to set up your blog. Use the domain name and password you created. 

Log in for setup screen

Checkbox Step 7: Set Up Your Blog Using WordPress

WordPress is a blog platform; it is the gold standard of blogging platforms. It’s very simple to use and has lots of plugins and add-ons, if you want to add features down the road. 

Click on wp screen

Click install to complete selection and Bluehost will automagically run all the installation scripts for you.

Click install screen

Checkbox Step 8: Create Your Welcome Post

The setup will prompt you with this nice getting started page, to help you create your first post – I recommend a brief post that welcomes people to  your blog and tells your readers what topic(s) you will focus on. 

First post screen

This is what your newly created blog will look like with your first welcome post. 

Now you are up and running!!!

Hello world screen

Checkbox Step 9: Set Your Blog Theme

This is a fun part. Here is where you can pick a blog style theme. I recommend picking a theme that fits your personal style and target audience. You can customize most themes with a header graphic of your choice. 

Get to dashboard screen

Select theme screen

Checkbox Step 10: Create an About Page 

I recommend creating an “About” page where you can provide a summary of who you are, your expertise, how you can help your audience (buyers, clients, partners), what’s unique about you and your approach.

About page screen

Checkbox Bonus: How to Create New Blog Posts

Here is how to create more blog posts. You can keep this really simple using the tools right in the dashboard. It’s just like using any word processor you are familiar with.

Add posts screen

Click “Preview” to see what your post will look like. You can change the formatting and layout as you like,
 add images, embed Slideshares, embed Youtube videos, etc. and then click “Publish”.  Once published, you can always make edits and re-publish if you want to make any changes.

Post screen screen

That’s it!! 

You now have your own blog, an About page and your first blog post. 

Checkbox TIPS on Blogging

To help you begin blogging, here are some tips to keep in mind.

Tip #1: Powerful headine – the purpose of the headline is to get people to read the blog

Tip #2: Use a photo or image – we are visual beings, including an image that supports the message of your post, draws readers in

Tip #3: Make your post readable – use sections, bullets or enumerated lists to make the content easily digestible

Tip #4: Speak in your voice – be you, write the way you talk, use your own voice to help readers engage with you 

Tip #5: Use stories – stories have been a part of the human experience since the beginning, use stories to draw readers in

Start Here

Ready to Get Started?

Set up your blog & start blogging in 30 minutes or less